Our Thinking

美洲杯竞猜 www.zzhuoxingtan.net Our global brand, advertising, media and digital experts publish a wide range of articles, opinion pieces, and blog posts throughout the year. We also conduct a series of global research studies with consumers and B2B leaders across industries, and share top-level insights with our clients. We share a roundup of our latest thinking through our monthly newsletter, Brand Matters. Subscribe here to stay in the loop or follow us on LinkedIn and Twitter.

Latest Research & Reports

AdReaction: Getting Gender Right

Our latest AdReaction report focuses on how gender progressive advertising can help grow your brand. The report delivers new insights into the role of gender in brand strategy, creative response and media targeting.

Getting Media Right 2018

5th annual study looks at the challenges marketers face and the opportunities for creating breakthrough marketing in a connected world

How Disruption Can Fuel Brand Growth

How Disruption Can Fuel Brand Growth, highlights 8 steps conventional brands can take to drive growth, and explores success stories that demonstrate a range of strategies which have led to growth for brands across different categories. While every brand can't be an Amazon, Netflix or Airbnb, just a 1% change in market share for an established brand can deliver significant growth. Learn more


Latest Articles & Opinion

As the 5G talk turns to action, consumers still lack knowledge

What are the key benefits of 5G that consumers need to know? Winnie Cheng shares her thoughts in the new BrandZ Global 2019 report.

BrandZ Global

Ecosystems sustain success by expanding share of life

How can brands adapt their mindsets to captivate customers and drive growth? Victoria Sakal explains why ecosystem-driven growth is the new era of brand-building in the 2019 BrandZ Global report.

BrandZ Global

Collaborative mindset now drives success in B2B tech

Erik Haroldson and Alexandre Momma reveal the benefits of establishing partnerships between technology brands. Learn from Microsoft and Adobe's successful collaboration strategies.

BrandZ Global

 

Latest News & Events

  • Turning Disruption into Brand Momentum in a volatile marketing world

    June 27, 2019

    Don’t miss your chance to take advantage of these insightful new learnings from Kantar and BrandZ’s most-experienced thought leaders from around the world.

    More: Register here

  • BrandZ US Launch: Exploring lessons from the most valuable brands

    November 14, 2018
    New York, New York, USA

    Please join us as we reveal the BrandZ™ Top 100 Most Valuable US Brands 2019 ranking. Hear from top brand leaders, explore the insights from this year’s research, and learn more about the challenges and opportunities facing today’s market from experts on influential trends and growth essentials. Also, get an exclusive preview of the new BrandZ CelebrityZ rankings, powered by Spotted.

    New York Stock Exchange - Freedom Hall
    11 Wall Street
    New York, NY 10005
    1:30 PM – 5:30 PM EST

    Register here

 

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Kantar Millward Brown's latest thinking on brand strategy, communications development and marketing and media effectiveness.

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