BrandZ Top Global Retail Brands

Kantar and WPP in partnership with Google have published the 2019 BrandZ Top 50 Chinese Global Brand Builders ranking and report.

美洲杯竞猜 www.zzhuoxingtan.net In this unique study that ranks and celebrates the strength of Chinese brands overseas, Japan, France and Spain have been identified as hot spots of potential growth.

However, general awareness of Chinese brands is shrinking, signalling a need to think beyond product launches to a more holistic brand building approach in order to achieve long term success.

Read the report to discover which Chinese brands are growing fastest overseas, and tips to survive in an increasingly cutthroat global market.

 

Thought Leadership

Brands Must Increase Trust in Purchasing on the Internet

E-commerce brands are struggling with a trust deficit among Indian consumers when purchasing online. Arnab Bhowmik from Kantar reveals 4 ways e-commerce brands can earn consumers' trust.

 

Retail Enters an Attention Span Economy

Omnichannel retail shows that consumers aren't buying less, they're just shopping less. Retailers must reshape commerce to fit with consumers' lives while offering the excitement of discovery. Wayne Pan from Kantar discusses.

 

Rapid Change Requires New Success Metrics

In the world of the #RetailApocalypse how we measure success is inevitably changing. Kantar's Retail expert Ray Gaul considers the future of traditional success metrics.

 

Values-Centric Brands Convert Consumers into Advocates

The fashion market is undergoing palpable change. In order to keep up brands need to empower shoppers to make statements about their personal values. Anusha Couttigane explains how to convert fashion consumers into brand advocates.

 
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